Satellite TV Channel introduced in
Bangladesh in the 1990s. On 29 September 1992, the US news network
CNN started relaying its transmission here for a few hours everyday
using the BTV channel. The same year, BBC started the same under
similar arrangements. Permission to use dish antennas for receiving
satellite transmissions directly by general users opened up new
opportunities for the Bangladeshi viewers to see programmes from
the outside world. Between 1992-95, more than 10 international TV
channels entered Bangladesh homes. Today, this number stands at
more than 50.
The satellite television channels are now among the
most popular means of entertainment for the people. New channels
introduced in 1992 in Bangladesh in addition to CNN and BBC were
basically those of the Star Television Network, Zee TV network,
Indian TV and Pakistan TV. Some early starters bought dish antennas
for very high prices and installed them on their roofs. Very soon,
the innovative entrepreneurs, foreseeing a lucrative business,
started operating private cable networks, which mushroomed
throughout the country. The number of channels subscribed increased
substantially in the major cities.
According to a survey conducted in 1998 by Dhaka daily,
ATN, BBC, Channel-V, CNN, DD-7, DD-Metro, Discovery, Zee India TV,
ESPN, Prime Sports, Sony, Star TV Network (Star Movies, Star Plus,
Star Sports), Zee TV and Zee Cinema are among the most watched and
most popular channels. CNN, TNT, MTV and Cartoon Network were found
to have a high viewing rate. Among the relatively new entrants, ATN
Bangla, Channel I, ETV, Star World, National Geographic, HBO, AXN
Action TV, Alpha TV and many other channels also made good
impression among the Bangladeshi viewers.